App Link Generator — One Link for iOS, Android & Web
Generate one stable app link for App Store, Google Play, and web. No SDK required. Editable destinations for campaigns, QR codes, and social bios.
Create your link
Create a live, editable app link.
Create your linkRouting proof
See how one smart link routes every visitor
Use one URL in your campaign, QR code, bio, or launch page. Smart Linker sends each visitor to the right destination — App Store for iPhone, Google Play for Android, and a web fallback for desktop.
Visitor route
App link generator guide
Smart Linker turns one public URL into the default entry point for app distribution when the audience is mixed or the placement has to stay flexible. No SDK is required for setup or for the visitor. The destinations behind the link — App Store, Google Play, or web fallback — can be updated later without changing the public URL itself. It works well on product pages, launch emails, social bios, QR codes, and partner placements because the same link can stay public while the routing destinations behind it can change. This guide stays broad while the install page covers install-first routing, the simple page gives a lighter starting point, and the QR pages cover QR-specific routing.
Best fit for mixed-device distribution
Use this page when the job is to cover the whole app journey without asking the visitor to choose a platform first. No SDK is required — the routing is done through one public URL with editable destinations. It fits launch announcements, product pages, press kits, social bios, and partner placements where the same public URL needs to work for iPhone, Android, and desktop traffic. A marketer can keep one address in every asset. A developer can update the destinations later without reworking the public surface.
What stays outside this page
This generator is not a deep-linking or deferred-deep-linking platform, and it is not the right page for a store-only search. It does not promise a specific in-app screen, attribution-grade measurement, or a setup that only makes sense for one platform. If the need is narrower, hand off to the App Store page, the Google Play page, or the install-focused page instead of stretching the hub beyond its scope.
Example handoff scenarios
A launch team can use this guide in a press release and still send Apple-heavy traffic to the App Store when that is the best destination behind the link. A growth team can keep one URL in a campaign deck while updating the store targets after a release. A partner marketer can share the same public link on a landing page, in a newsletter, and in a QR code without maintaining three separate links.
Why this guide exists
The value of this guide is coverage and clarity, not novelty. It gives people a single, durable URL for the general app-routing job and lets the more specific pages handle the cases where the platform or install destination is already known.
When generic shorteners are the wrong tool
Use TinyURL when you only need a generic short URL. Use Rebrandly when you need branded-link management across many campaigns. Use Smart Linker when the public link's job is app routing: App Store, Google Play, and web fallback behind one editable URL. These tools solve different jobs.
App link generator FAQ
Answers for teams that need one public app link for mixed-device distribution.
What is an app linker?
An app linker is a tool that creates one public URL for app distribution. Smart Linker routes each visitor to the right destination — App Store for iPhone, Google Play for Android, and a web fallback for desktop — without requiring the visitor or the app to install an SDK.
What does an app link generator do?
It gives you one public Smart Link for app distribution so you can keep a stable URL while the destinations behind it stay editable.
How does Smart Linker route iOS, Android, and desktop visitors?
iPhone users can go to the App Store, Android users can go to Google Play, and desktop visitors can go to a web fallback when one is provided.
Does Smart Linker require an SDK?
No. Smart Linker works as a public link with no SDK installation required on your end or the visitor's device.
Can I update the destination after publishing the link?
Yes. The public URL stays stable while you can update the App Store URL, Google Play URL, or web fallback behind it at any time.
Is Smart Linker a generic URL shortener?
No. It is built for app routing, not for broad short-link management.
Can I reuse the same link in QR, social, and campaigns?
Yes. One public link can work across QR assets, social bios, launch pages, and campaign placements.
What analytics are included?
Smart Linker includes essential click analytics for the public link, and Pro Advanced Analytics adds workspace analytics and per-link analytics in 7d, 30d, and 90d windows with aggregate-only CSV export. It does not claim install attribution.
Can I use a branded or custom domain for my app install link?
Yes. Smart Linker supports custom domains, so the public link can run on your own domain instead of the default Smart Linker address.
How do I make one link work as a QR code for both App Store and Google Play?
Point the QR code at your Smart Link URL. When someone scans it, Smart Linker routes iPhone users to the App Store and Android users to Google Play. The QR asset stays unchanged even when you update the destination behind it.
Create your link
Create a live, editable app link.
Create your link