Universal Link Generator — One Public App Link for iOS, Android, and Web

Routing proof

See how one public app link routes every visitor

Create one public app install routing link for universal app distribution. iPhone visitors go to the App Store, Android visitors go to Google Play, and desktop visitors reach a web fallback when you add one. No native Apple Universal Links or Android App Links setup required — no AASA file, no assetlinks.json, no SDK.

One public URL QR ready Editable destinations No SDK

Visitor route

iPhone App Store

Android Google Play

Desktop Web fallback

What a universal app routing link does

Teams searching for a universal link generator are often looking for one of two things: a tool that configures Apple Universal Links and Android App Links at the native level, or a simpler tool that creates one public URL that works for every visitor regardless of their platform. Smart Linker provides the second option. It generates one stable public URL that routes iPhone visitors to the App Store, Android visitors to Google Play, and desktop visitors to a web fallback. No AASA file hosting, no assetlinks.json, no SDK configuration inside the app is needed for this routing to work. The public URL stays stable while the destinations behind it stay editable after the link is shared.

How this differs from Apple Universal Links and Android App Links

Apple Universal Links and Android App Links are native platform features that allow a URL to open a specific screen inside an already-installed app. They require configuring an AASA file on a web server, adding app entitlements in Xcode, and setting up assetlinks.json for Android — each of which is an SDK-level integration inside the app itself. Smart Linker does not configure, host, or manage any of these. Smart Linker creates a public routing link that routes each visitor to the correct public store URL: the App Store for iPhone visitors, Google Play for Android visitors. If the goal is to open a specific in-app screen for an already-installed user, a dedicated deep-linking platform is the right tool. If the goal is to route first-time visitors to the correct store download page, Smart Linker handles that without any native platform setup.

Best for / Not for

Choose Smart Linker when

one public URL for App Store, Google Play, and web fallback routing is the goal
no AASA file, assetlinks.json, or SDK integration is preferred
editable destinations after sharing are needed
QR-ready distribution or campaign distribution is the use case
a routing link is needed before a full deep-linking stack makes sense

Choose a native deep-linking platform when

Apple Universal Links AASA configuration or app entitlement setup is required
Android App Links assetlinks.json hosting is needed
opening specific in-app screens for already-installed users is the goal
deferred deep linking, install attribution, or SDK-based routing is in scope

App Store, Google Play, and web fallback routing

Smart Linker routes visitors to the correct public destination for their device. iPhone visitors go to the App Store listing. Android visitors go to the Google Play listing. Desktop visitors go to a web fallback when one is configured, or to a neutral page when none is set. The routing is handled at the server layer at the moment the link is followed. No visitor-side SDK, browser extension, or in-app configuration is needed. The public address stays stable across all distribution surfaces — campaigns, QR codes, social bios, partner placements, and launch pages — while the destinations behind it remain editable.

Editable destinations without touching the app

The public app routing link Smart Linker generates keeps the same address after it is shared. The App Store URL, Google Play URL, and web fallback destination behind it can all be updated at any time without changing the public URL, reprinting any QR code that points to it, or modifying in-app code. A team can update the store listing target after a version release, change the web fallback destination after a marketing pivot, or add a new platform fallback without reworking any distributed asset. This is the practical difference between a routing link and a native platform deep link, which typically requires an app update or re-entitlement to change destination behavior.

Universal app link FAQ

Answers for teams looking for one link that routes every visitor to the App Store, Google Play, or a web fallback.

Is this the same as Apple Universal Links?

No. Apple Universal Links are a native iOS feature that opens a specific screen inside an already-installed app. Smart Linker creates a public routing link that sends visitors to the App Store or Google Play for download — no AASA file, app entitlement, or SDK setup is involved.

Does this configure Android App Links?

No. Smart Linker does not configure Android App Links or assetlinks.json. It creates a public URL that routes Android visitors to the Google Play listing for app download — no SDK or in-app integration is required.

Can I use one link for both App Store and Google Play?

Yes. One Smart Link routes iPhone visitors to the App Store and Android visitors to Google Play automatically. Desktop visitors go to a web fallback when one is provided.

Do I need an SDK, an AASA file, or assetlinks.json?

No. Smart Linker works as a public link with no SDK installation, no AASA file, and no assetlinks.json required. The routing is handled at the server level.

Can I use this link behind a QR code?

Yes. Point the QR code at your Smart Link URL. When someone scans it, Smart Linker routes iPhone users to the App Store and Android users to Google Play. The QR asset stays unchanged even when you update the destinations behind it.

Can I edit the destinations after sharing the link?

Yes. The public URL stays stable while you can update the App Store URL, Google Play URL, or web fallback behind it at any time in Smart Linker — without reprinting QR codes or editing campaign assets.

What happens when a desktop visitor clicks the link?

Desktop visitors go to a web fallback URL when you provide one, or to a neutral page if no fallback is configured. Smart Linker does not force desktop visitors to a mobile store page.

Create your link

Create a live, editable app routing link for iOS, Android, and web.

Create your link