App Links for Product Launches
Coordinate launch emails, press placements, landing pages, and partner posts around one stable Smart Link that can change behind the scenes after launch day.
Create your link
Create a live, editable app link.
Create your linkRouting proof
See how one smart link routes every visitor
Use one URL in your campaign, QR code, bio, or launch page. Smart Linker sends each visitor to the right destination.
Visitor route
Why launches need a stable public link
Product launches create a lot of temporary surfaces at once: announcement emails, release notes, press mentions, homepage banners, and partner posts. A single Smart Link keeps those surfaces aligned while the public URL stays the same and the destinations behind it can still be updated if the launch plan changes. On Pro, teams can also use workspace analytics and per-link analytics in 7d, 30d, and 90d windows with aggregate-only CSV export.
Launch-day workflow
A practical launch workflow is to place one link in the launch blog, the scheduled newsletter, and the paid campaign creative before release day, then keep the same public URL in the post-launch update if the routing target changes. A product manager can carry that same address through the launch checklist, and a partner marketer can reuse it in a press kit and follow-up email without introducing a second public URL. The link stays stable while the campaign surface changes around it.
What this page does not claim
This page is not a promise of deferred deep linking, Universal Links, App Links, web-to-app behavior, or attribution-grade measurement. It is a clear answer for teams that want one durable public link for the launch window and a simple way to update the routing later.
App launch link FAQ
These answers stay focused on launch-day routing rather than every possible campaign scenario.
Can the link change after launch day?
Yes. The public URL can stay the same while the destination behind it changes later.
Is this useful in press kits and partner posts?
Yes. It works well when the same launch URL needs to be reused across many public surfaces.
Should I use the email campaign page instead?
Use the email page when the link lives primarily inside an email send or newsletter rather than across the launch materials.
Create your link
Create a live, editable app link.
Create your link